Kellogg Company has announced its decision to discontinue the immunity statements on Kellogg’s Rice Krispies cereals.
Last year, Kellogg Company started the development of adding antioxidants to Rice Krispies cereals. Kellogg says:
While science shows that these antioxidants help support the immune system, given the public attention on H1N1, the Company decided to make this change. The communication will be on pack for the next few months as packaging flows through store shelves. We will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers.
We will continue to respond to the desire for improved nutrition, and we are committed to communicating the importance of nutrition to our consumers.