USDA Launches ‘Know Your Farmer, Know Your Food’ Initiative

Agriculture Secretary Tom Vilsack and Deputy Secretary Kathleen Merrigan announced a new initiative – ‘Know Your Farmer, Know Your Food’ – to begin a national conversation to help develop local and regional food systems and spur economic opportunity.

To launch the initiative, Secretary Vilsack recorded a video to invite Americans to join the discussion and share their ideas for ways to support local agriculture. The video, one of many means by which USDA will engage in this conversation, can be viewed at USDA’s YouTube channel, www.youtube.com/usda . Producers and consumers can comment on the ‘Know Your Farmer, Know Your Food’ YouTube playlist, as well as submit videos or provide comments on this initiative by e-mailing KnowYourFarmer@usda.gov.

The ‘Know Your Farmer, Know Your Food’ initiative, chaired by Deputy Secretary Merrigan, is the focus of a task force with representatives from agencies across USDA who will help better align the Department’s efforts to build stronger local and regional food systems. This week alone, USDA will announce approximately $65 million in funding for ‘Know Your Farmer, Know Your Food’ initiatives.

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