At work I’m in training connected to the book Influencers that uses videos to allow us to hear from experts. Today we were listening to Dr. Brian Wansink.
Wansink is an American professor in the fields of consumer behavior and nutritional science and has served as the Executive Director of the USDA’s Center for Nutrition Policy and Promotion, which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid.
Wansink is best known for his work on consumer behavior and food and for popularizing terms such as “mindless eating” and “health halos.” His research has focused on how our immediate environment influences eating habits and preferences.
In 2006, Wansink published his book Mindless Eating that shows how food psychology and the food environment influence what, how much, and when people eat. It also shows how many of the cues in this environment can be altered to lead people to eat less and enjoy food more. The science is based on a series of studies in labs, restaurants, homes, movie theaters, diners, and malls.
